Meta Ads Project
Increase product awareness and drive purchases. Approach:
Multi-phase funnel — reach/awareness campaign to warm audiences, followed
by engagement retargeting and conversion ads. Pixel events (ViewContent,
AddToCart, Purchase) were implemented via GTM. Dynamic product ads were
used for retargeting. Outcome: +35% ROAS improvement over baseline, CTR
uplift, CPA decrease.
- Meta Ads Strategy (Awareness, Traffic, Engagement,
Conversions, Sales) - Meta Pixel setup & troubleshooting (client-side & server-side)
- Google Tag Manager: setup, event tracking, and custom
dataLayer implementation. - Audience design: Lookalike, Custom Audiences, Interest &
Behaviour targeting - Creative testing & ad copy optimisation (A/B testing)
- Campaign scaling, budget allocation and bid strategies.